Why we skip Black Friday

Why We Skip Black Friday
Black Friday can feel like a celebration—discounts, deals, and the thrill of snagging something new. But at Amica, we believe sustainable consumption matters more than jumping on the sale bandwagon. The environmental impact of mass consumption is staggering—and it’s something we’d rather not contribute to.

Our goal is to create products you’ll love and use for years to come. We want you to shop because you truly need something, not because it happens to be discounted this week. When you choose Amica, you can rest assured that the price is always fair—no matter the day.

Here’s What We Do Instead of Black Friday
Want to celebrate Black Friday in a way that’s kinder to both you and the planet? Here’s how we spend the day:

• Shop second-hand: We adore second-hand finds! For example, when we join Christmas markets, almost all our booth accessories come from thrift stores. It’s a sustainable way to give old items new life.
• Repair what we already have: If something gets damaged during production, we repair it wherever possible.

A Step Towards Something Bigger
For us, skipping Black Friday isn’t just about saying no to sales. It’s about reshaping how we view consumption, valuing quality over quantity, and choosing products that are kind to both people and the planet.